Creative and detail-oriented Social Media Developer with a proven track record of producing visually engaging and impactful content for various social media platforms. Proficient in utilizing design tools, staying up-to-date with industry trends, and collaborating with cross-functional teams to drive brand awareness and engagement. Adept at translating marketing goals into visually appealing graphics and videos. Highly skilled in short form content capturing as well as directing a diverse group of talent in terms of art direction.

EDUCATION

May 2019 Bachelor in Fine Art (B.F.A.) in New Media Arts, Minor in Art History College of Visual Arts & Design, University of North Texas

EXPERIENCE

Production Designer

Publicis Groupe, Remote

  • Collaborated with creative directors, project managers, and clients to understand project objectives, target audience, and brand guidelines.

  • Conceptualized and created compelling visual designs for digital and print media, social media graphics, branding materials, advertisements, and promotional materials.

  • Ensured brand consistency and adherence to client guidelines across all design projects.

  • Managed multiple projects simultaneously and prioritized tasks to meet deadlines in a fast-paced agency environment.

OCT 2023 - FEB 2024

Social Media Content Developer

Signet Jewelers, Remote

  • Developed and executed creative visual concepts for social media campaigns, resulting in a 20% increase in production rate for organic content and 50% for quarterly short form videos.

  • Collaborated closely with the marketing team to align design strategies with overall brand and campaign objectives.

  • Designed and optimized graphics, illustrations, and videos for various social media platforms, tailoring content to maximize impact and reach both for paid and organic assets.

  • Created seasonal 3D Instagram filters consistent with quarterly look and feel through SparkAR.

  • Maintained a consistent brand identity by adhering to brand guidelines while creating visually appealing content, while being able to differentiate look and feel across all banners worked on (KAY Jewelers, Zales, Peoples Jewellers).

  • Monitored  emerging design trends and incorporated them into social media content to maintain a fresh and engaging online presence. 

  • Traveled on location to capture, concept, and direct talent to fulfill short form content requests during quarterly shoots.

NOVEMBER 2020 - JULY 2023

Motion Graphics Designer

SweetNothingBot, Dallas TX

  • Responsible for creating launch and ongoing content for an SMS bot focused on sending users daily affirmation and CBT activities

  • Pitch art direction and storyboard concepts for campaign content

  • Develop and execute production files for release

  • Participate in user testing prior to release

MARCH 2020 - AUGUST 2020

Video Editor Intern

Group82 Music, Remote

  • Worked with the company’s video team to produce social media content for marketing campaigns.

  • Edited raw footage into podcast highlight reels for Instagram and Youtube within a 48 hour turnaround time.

  • Developed new aesthetics and social media marketing strategies for the brand with the video team.

Awards

2018
Best Short Film in The Dentonite’s 2018 Denton Art & Music Awards

GROUP EXHIBITIONS

2018
Relationships: Flow & Ebb, UNT College of Visual Arts & Design Cave Gallery, Denton, TX

2016
Alt_Media, UNT College of Visual Arts & Design Lightwell Gallery, Denton, TX

SOLO EXHIBITIONS

2019
Venus 1, 2 & 3, UNT College of Visual Arts & Design Alcove Gallery, Denton, TX

SKILLS

  • Expertise in Adobe Creative Suite (AfterEffects, Premiere & PhotoShop) and other design tools to create compelling visuals for social media campaigns.

  • Highly familiar with creating 3D Instagram filters through SparkAR

  • Visual Storytelling: Skillful in crafting narratives through visual elements, enhancing brand messaging and user engagement,

  • Platform Familiarity: In-Depth understanding of the requirements and optima; formats for different social media platforms, including Instagram, TikTok, Facebook, Snapchat and Pinterest.

  • Animation and Video Editing: Proficient in creating animations, GIFs, and video content for dynamic and interactive social media posts.

  • Brand Consistency: Ensuring consistent application of brand guidelines across all social media content to maintain a unified brand identity.

  • Trend Awareness: Keeping up-to-date with current design and social media trends to innovate and adapt content strategies accordingly.

  • Art Direction: Ability to give clear and concise direction to talent on sets in order to capture content needed